She told Vogue that she wrote the song after May's Met Gala and wanted to explore a brighter musical direction. Pop-rock tracks once used in Apple advertising were among the associations that helped shape the project.

The collaboration pairs Rosé with Meyers, who has previously worked with Blackpink. The teaser introduces part of the production's look and style rather than the full video.

The report also says Rosé plans a solo album for 2027. She described seeking a balance between her public identity and her current self while exploring music that connects with her own emotions.