Vietnam recognised 227 companies and 499 products and services at the tenth national-brand announcement ceremony on October 16. Prime Minister Le Minh Hung said Vietnamese brands should become a strategic competitive advantage through quality, technology and credibility, according to the government news portal.
Approved in 2003 and implemented by the Ministry of Industry and Trade, the programme has now completed ten selection rounds. Fourteen companies have retained recognition through all ten, while 84 have qualified in at least five rounds.
Innovation gains a larger role
The weighting assigned to innovation rose from 18% to 30% of the assessment score this year. Evaluation covered research and development, technology applications, digital and green transitions, and intellectual property.
The recognised companies collectively held nearly 5,700 trademarks, patents and utility solutions, alongside more than 2,400 international certifications and standards, according to figures presented at the ceremony. Those totals concern the selected group rather than all Vietnamese businesses.
Hung urged companies to raise productivity and domestic value, invest in core technologies, build distribution networks and protect intellectual property overseas. Larger businesses were asked to help smaller suppliers improve technology, quality and management.
Follow-up checks emphasised
The prime minister also stressed transparent business practices and responsibility towards workers, consumers and the environment, including action against false origin claims and counterfeit goods.
The ministry was instructed to submit a national-brand development strategy through 2035, with a vision to 2045, improve criteria and strengthen follow-up inspections. Recognition should be withdrawn when requirements are no longer met. This was a management instruction, rather than an announcement that a particular company's title had been revoked.