CBS says “Big Brother” season 28 averaged 5.1 million multiplatform live+7 viewers, up 8% from the previous summer. Variety cites 14.8 billion viewing minutes for full episodes and live feeds across CBS, Paramount+ and Pluto TV, a 9% increase.
The broadcaster supplied the figures, which have specific platform coverage and measurement windows. Live+7 includes viewing within seven days of broadcast, rather than 5.1 million simultaneous live television viewers. The season is scheduled to finish with a live finale on October 1, US time.