BongdaPlus cites The Sun on the assets of York Promotions, the image-rights company associated with Erling Haaland. The reported figures include around GBP5 million in cash and more than GBP12 million in assets and investments.

The portfolio includes interests in two aircraft valued at approximately GBP2.1 million. Haaland and his father Alf-Inge manage commercial activities through the company. Company-account figures are not a complete measure of the striker's personal net worth or evidence of future investment performance.