Hanoi aims to pilot a digital-consumption model at at least ten sales points, markets or household-business clusters by 2028. Plan 403/KH-UBND, signed on October 19, also targets 500 participating entities and 1,000 publicly listed products.
Existing platforms will support the model
The city plans to develop coordination, selection criteria, data, complaint-handling and risk-monitoring mechanisms without building a new state e-commerce marketplace. Implementation will draw on existing programmes, including its digital-storefront initiative for capital-city traders.
By 2028, Hanoi wants 80% of participating products to have electronic traceability or appropriate identification codes. All participants should receive guidance on mandatory disclosures. At least 90% of in-scope complaints should be classified and forwarded on time. Twenty training programmes are planned, with post-support satisfaction targeted at 80% or higher.
Gradual rollout and clear safeguards
Preparatory work from late 2026 through early 2027 will establish coordination teams, criteria and data forms. During the first half of 2027, the city expects to test a supporting module, complaint channels and pilots at at least five locations. Later expansion will depend on an initial review.
Sales points are expected to display seller information and QR codes for payments and complaints. Training will cover product listings, lawful livestream selling, delivery, returns and dispute handling. Complaints will be categorised by issues such as refunds, counterfeit goods, misleading advertising, payments and personal data.
Meeting participation criteria will apply only at the assessment date. It will not constitute product-quality certification, a transaction guarantee or a replacement for sector-specific licences. The announced locations and figures remain implementation targets.