OCOP product standardization needs to cover the full chain, from raw materials, production and traceability to packaging, storage and reliable supply, according to an interview with Dao Duc Huan published by Bao Chinh Phu on September 29. The report links market expansion to consistent quality rather than focusing solely on increasing a product’s recognized star rating.
Experiences from cooperatives and businesses show how storage limitations, inadequate facilities and the requirements of individual distribution channels can constrain sales.