Vietnam’s 2026–2030 domestic-goods programme will focus on the quality, pricing and service that earn consumer confidence, according to Tran Huu Linh, head of the industry ministry’s domestic-market development department. He outlined the approach in an interview with the Government Electronic Newspaper following approval under Decision 2069/QD-TTg on October 29, 2026.
Common criteria and connected information
Linh described a shift toward strengthening producers and distributors as imported goods and cross-border e-commerce increase competition. Support will cover production technology, digital transformation, brands and routes to market.
The programme envisages a common national identity based on Vietnamese origin, technical requirements, declared standards, quality, measurement and traceability. A digital platform is intended to connect information about businesses, products, distribution points and consumer feedback.
Under the proposed division of responsibilities, the state supplies infrastructure and market information. Industry associations guide standards and nominate representative members, while participating businesses invest resources and maintain the programme’s criteria.
Distribution and consumer experience
The supply-chain approach links raw-material areas, manufacturers, distributors and retailers. Smaller businesses, cooperatives and household enterprises are among the groups to receive help connecting with modern distribution and developing e-commerce capabilities.
Other measures include combining physical and online channels, improving commercial infrastructure in rural and disadvantaged areas, and organising seasonal promotions. Delivery, cashless payment, flexible returns and transparent warranties feature in the plans for improving shopping experiences.
Linh also said authorities would strengthen action against counterfeits, poor-quality goods, smuggling and origin fraud across conventional and online sales. His longer-term priorities include understanding different consumer groups, investing in technology and maintaining consistent brands. The programme treats the domestic market as a strategic foundation for future international expansion.