The NBA and Nestlé have announced a multiyear marketing partnership covering 21 markets on four continents, including Vietnam. According to the NBA, Milo, Nescau and Nesquik become partner brands under an agreement effective January 1, 2027. Planned activities include youth basketball programmes, fan experiences and retail promotions. The Philippines is scheduled to join from October 2027. The announcement sets out future activation plans rather than confirming that every market's activities have already begun.