Similar-looking characters have become a talking point around Chinese AI short dramas. Sohu reporting cited by VnExpress describes recurring female designs with oval faces, large eyes, small noses and pale skin, leaving some viewers struggling to distinguish between productions.
These are AI-generated fictional characters rather than real performers appearing in multiple films. Similarity also occurs among male characters, but female leads receive particular attention because of their prominence and frequent close-ups.
Viewers differ over the importance of design
Regular viewer Tiểu Giai said fast-moving stories can keep her watching despite the repeated appearance. Another viewer, Trần Nghiên, said an indistinct lead makes immersion difficult and can prompt her to skip a production.
Those reactions suggest that familiar visuals matter differently across the audience. Some prioritise rapid storytelling, while others want a more recognisable character identity.
Deadlines reduce room for experimentation
AI-content company manager Vu Bằng Hoành said an original design requires repeated testing and correction, including profile views and facial consistency during speech or eating. That work demands time and computing resources.
He described production schedules of seven to 15 days for some dramas, with higher-quality projects taking at least 30 days. Under cash-flow and trend pressures, readily available model-generated faces become a convenient option.
Xian Studio production director Trịnh Hi Nguyệt warned that prolonged repetition could reduce audience interest and ultimately revenue. IT Home estimates cited in the report put AI-drama costs between 800 and 5,000 yuan per minute, depending on quality.
The accounts frame character identity as a creative challenge alongside the technology's cost advantages. Speed can expand output, but retaining viewers may require more distinctive visual choices.