Vietnam's trade office in Bulgaria, which also covers Greece, joined the Vietnamese embassy in promoting Vietnamese coffee at the Athens Coffee Festival on September 26–28. Held at Technopolis, the event brought together more than 200 coffee and beverage brands and businesses.

The delegation presented raw, roasted, instant and processed coffee products, and met importers, distributors and retailers to explore demand. The initiative sought business connections and opportunities in the Greek market. The reported meetings do not establish that import contracts were signed.