Son La's 2026 rural industrial products fair opened on October 9 at Tay Bac Square in To Hieu Ward. The Industry and Trade Ministry reported 240 booths, including about 70 from Son La and 170 from other provinces and cities. Exhibits include coffee, processed agricultural goods, OCOP products, handicrafts and regional specialities. The fair forms part of the national industrial promotion programme and the second Son La Coffee Festival.