International sponsors are changing how they promote Kylian Mbappe in China, according to Tuoi Tre. Its report describes pressure spreading from earlier responses by Chinese businesses to the local marketing activities of global brands.
Changes on Chinese social platforms
Citing Guancha and Sina's BUG business coverage, Tuoi Tre reported that Swiss sportswear company On removed Mbappe promotional material from Weibo and WeChat in China while retaining his presence on international platforms.
On welcomed his apology and expressed respect for Chinese people and culture, the account said, but did not clarify whether its sponsorship agreement would continue. Tuoi Tre also cited Nanfang Metropolis Daily on the disappearance of related promotional posts from the official Weibo accounts of Dior, Hublot and Rimowa.
Those reported changes were not accompanied by announcements that the international companies had terminated their contracts.
Commercial exposure and the next decision
The controversy followed a video of Mbappe's remarks circulating on October 26. Earlier cancellations by Chinese companies form the background; the new development concerns marketing decisions by international sponsors.
Tuoi Tre relayed Bloomberg figures showing On's Asia-Pacific revenue rose 43.1 percent in the second quarter of 2026 to about 171 million Swiss francs, accounting for 20 percent of global revenue. These figures illustrate the region's commercial significance, rather than measuring losses caused by this dispute.
Sports marketing executive Zhou Xiaodong, quoted through Sina, considered an immediate end to a global agreement difficult when the backlash is concentrated in one market. That remains an assessment, not a confirmed contract outcome.
The next issue is whether individual brands make formal sponsorship announcements. At the November 2 reference point in Tuoi Tre's account, the international brands named had not announced cancellations. Social media changes should therefore be distinguished from a new government sanction.