Vietnam's live-music market is entering a busy year-end period with concerts drawing audiences in the tens of thousands. A VnExpress overview links the expansion to spending power, organised fan communities and stronger domestic production, while experts call for broader measures of success.
Evidence of a larger market
The report cites Ho Chi Minh City's culture and sports department as licensing 944 performing-arts applications in the first nine months. It puts attendance at two Anh trai vượt ngàn chông gai concerts near 100,000 and two Tinh hà say hi shows at about 80,000.
The article's forward calendar includes Tinh hà say hi in Hanoi on November 14–15 and Anh trai vượt ngàn chông gai in Hưng Yên on December 5–6.
RMIT Vietnam academic Nguyễn Văn Thăng Long identifies increasingly organised fandom as a central factor. Concertgoing now extends from clothing and lightsticks to coordinated chants and shared videos.
Building value around a performance
Thăng Long describes the convergence of supply, demand, resources and infrastructure. Sponsorship can reduce reliance on ticket income while enabling more investment in production technology.
Composer Huy Tuấn points to contemporary music's use of traditional cultural material. Director Việt Tú calls for indicators covering economic contributions and effects on related services.
The proposed next stage is a wider value chain involving merchandise, digital-content rights and services. Việt Tú proposes specific indicators of economic contribution and effects on related services to help identify priorities for investment.