Department director Le Hoang Oanh introduced changes concerning the responsibilities of market participants. Topics included seller and product information, electronic identity verification, customer data, livestream selling and affiliate marketing.
Lawyer Luu Xuan Vinh discussed data protection and risk management. Speakers encouraged businesses to review sales channels, transaction policies and complaint procedures, treating compliance as an ongoing management responsibility.
The program also introduced guidance materials and addressed practical questions. The ministry said it would continue sharing information and receiving feedback to help businesses understand responsibilities relevant to their operating models.